Introducing Desert Buffalo Socks

The latest news from Ron & T of The Buffalo Wool Co. at RATH Ranch. Forwarded this email? Subscribe here for more

Hello and Happy Hump Day Friends!

Finally get to let the camel out of the bag... this is something that has been in the works a while. Basically since the Squirrel Wool experiment went bust...not a lot of hair on those little guys. We tried though....

Have been thinking about this for years, and finally did something about it.

T and I snuck out to Camel City last month and picked up a camel for the ranch here, been keeping that a secret, and we wanted you to know, that we are the first people to ever make Camel Socks, and the fiber was really difficult to get.

Was my first time giving a Camel a haircut... had to check Insta for inspiration, can't have the other animals laughing at the new guy.

Yes, you can walk a mile in our new Camel socks... but not much farther.

Why We’re Adding Camel Fiber to Our American Bison Sock Lineup

A Very Serious Business Announcement from Your Favorite Buffalo-Obsessed Nerd) Listen up, sock people. After fifteen years of pure, unadulterated American bison fiber domination — the kind of warmth and comfort that makes your feet feel like they’re being hugged by a very opinionated buffalo — we’ve decided it’s time to expand the family.Yes, we’re officially adding camel fiber to the lineup.

Before you cancel your subscription and send your bison socks to live on a farm upstate, let me hit you with the four completely legitimate, non-April-Fools reasons we’re doing this:

Don’t get me wrong — our bison socks laugh at -20°F and 110F (yes, they do amazingly well at keeping you comfortable and dry in either hot or cold... Camel fiber brings that perfect “I’m toasty but I’m not trying to cook my toes” balance. It’s like bison’s chill cousin who went to yoga retreats in the Sahara and learned how to thermoregulate.
Bison makes you tougher and able to do more and play harder. Camel fiber? Drama-free.
We heard you on “Hump Day” jokes.
You people would not stop tagging us with camel puns. Now every Wednesday you can literally wear Hump Day socks and we can all stop pretending that joke wasn’t gold.
Because variety is the spice of life (and your sock drawer).
Bison is still the king — rugged, American, built like a tank made of cashmere. But sometimes you want the luxury SUV of fibers: strong, smooth, great drape, and it won’t judge you for wearing sandals with socks in March. Camel fiber is that friend who shows up with snacks and zero attitude.

We’re calling the new line “Desert Buffalo Socks.” Because nothing says “America” like a camel wearing a buffalo hat.(And yes, before the angry emails start: we are NOT replacing bison. We would never. The bison socks stay. The bison yarn stays. The bison retirement home in our warehouse is still full. This is just us adding a new member to the herd… who happens to have a bigger hump and better manners.) Send us your best camel jokes. The winner gets a free pair of American Bison socks (and eternal bragging rights), this part is actually real. Happy socking.

Hope you have a wonderful day!

Ron, T, and the crew here at the BWC

P.S. The camel fiber sock photo I posted earlier? Yeah… that one’s already sold out. You animals already cleaned us out. Only had the one pair...

In all seriousness, I did finally make it home from the NBA planning meeting late yesterday, had a great time in Denver with some of the titans of the bison industry, truly love hanging out with these people. We had a good time, and have some great things in the works for the next two years.

The trip home was three days longer than expected... got delayed by wind in Colorado (who knew?) Spent a couple of days with Dad, tried christening the new boat... that was a complete fiasco, and I am sure he is gonna write that up for his newsletter. Then he had minor surgury Tuesday, and is doing great since.. and then the van had a tire issue that had me blowing all over the road, did get it fixed yesterday morning.