Last Push for Father’s Day Gifts

The latest news from Ron & T of The Buffalo Wool Co. at RATH Ranch. Forwarded this email? Subscribe here for more

Happy Hump Day Friends!

Hope your week is going well, also hope you enjoyed "Dad's Sunday Read" I have to say that TR's writings are always great and enjoyable.. I am a fan.

I want to thank each and every one of you who reads these, I am always floored by the kind comments (until I forget to put the quantities in a meatloaf recipe) and I am truly surprised how many of our real life friends see these silly missives, and then comment when we run into them in person. I believe we are up to almost 124k subscribers now, and that just blows my mind, and T and I are truly grateful to all of you, for helping in this mission.

We like to share fun bison stories and silly jokes etc... but occasionally we have something we want to push... and today, the reason for this note is one last plea to get Dad something nice for Father's Day, and I hope you already have something great for Dad, but If not, we have a couple suggestions.

#1 Skip the Old Spice Gift Set Trust me.. he already has 5 in the cabinet.

#2 Maybe take him fishing... always a great plan to spend some time.

#3 Pick up some bison steaks, never dissapointing. (Don't overcook em)

However, I do feel like you opened this with the expectations of some fun bison story and I think it's only fair to deliver.. and the North American Bison Discovery Center has their Bison Bash today, and the auction part is online.

Hope you enjoy it today, it's short, I know we all have work to get to.

Ron & T and the crew here at the Buffalo Wool Co.

Ever wondered how some of the largest bison herds in North America are managed?

Join us for the next Critter Chat Virtual Series as Dr. Carter Kruse of Turner Enterprises, Inc. shares insights into the company's work with bison, including conservation efforts, herd management, and the role bison play on the modern landscape.

June 16 1:00pm CST

Bring your questions and learn more about one of North America's most iconic animals!

Casual Crew 2.0 and B.o.s.s. Socks Beat Cotton This Summer—and Make the Perfect Father’s Day Gift.

Summer heat is no joke, and if your dad is still rocking basic cotton crew socks, his feet are paying the price. Cotton starts out soft, but the moment it gets damp (which happens fast in 90-degree weather), it turns into a soggy sponge. It traps sweat, locks in heat, and creates the perfect warm, moist environment for bacteria and fungus to thrive. By midday, feet feel hot, sticky, and anything but fresh. Casual Crew 2.0 and B.o.s.s. socks change the game completely. These aren’t ordinary socks—they’re a premium blend of bison fiber, bamboo, and merino wool, engineered to keep feet cooler, drier, and healthier all summer long.Here’s why the blend makes all the difference:

Bison fiber delivers natural breathability and durability with a soft, cloud-like feel that never gets heavy or bulky.
Bamboo is a superstar at pulling moisture away from the skin instantly and has built-in antimicrobial properties that fight odor at the source.
Merino wool is a temperature-regulating wizard—it keeps feet cool when it’s hot, wicks sweat like crazy, and naturally resists bacteria and fungus without any harsh chemicals.
Work harder, play longer, be comfortable all day long..

Together, these three fibers create socks that actively pull sweat off your skin, spread it out for rapid evaporation, and stay fresh hour after hour. No more clammy cotton feeling. No more that “hot foot” sensation by lunchtime. Just cool, dry comfort that lasts from morning coffee to evening grill time.And because the blend naturally inhibits bacterial and fungal growth, these socks don’t just feel better—they keep feet healthier. Less chance of athlete’s foot, blisters, or that dreaded end-of-day sock smell that no one wants to talk about.Casual Crew 2.0 gives you the classic crew height with everyday style that looks sharp with shorts, jeans, or sneakers. B.o.s.s. socks bring the same unbeatable performance with a slightly dressier look that still feels like a treat on the feet.

Both are double-reinforced at the heel and toe for extra longevity (I have a 14 year old pair I wear regularly), so they’ll keep performing wash after wash.

This Father’s Day, skip the tie, the mug. Give Dad something he’ll actually use and love every single day: socks that work as hard as he does. Casual Crew 2.0 and B.o.s.s. socks are the thoughtful upgrade that says, “I want your feet to feel as good as you make us feel.”Cooler. Drier. Healthier. And built to keep up with whatever summer throws at him.Grab a pack (or two) and watch Dad’s face light up when he realizes just how much better his feet can feel. Best Father’s Day gift he’ll slip on all year, or, take him fishing, that's never a bad plan.